Retrieved 25 June In those days, credit terms were the norm for retailers to follow. Gujarat Kensville Challenge Sabarmati Marathon. There are seven constituent institutes operating under the faculties that operate undergraduate, postgraduate and doctoral level programmes:. The plan ahead for the center is to arrange interaction with successful entrepreneurs to emulate others who aspire to be there one day.

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Nirma University

Inhe launched the Nirmalabs education project, aimed at nirka and incubating entrepreneurs in India. Karsanbhai started Nirma inin an era when India’s domestic detergent market had very few players, mainly multi national companies, which targeted India’s affluent.

The institute has commenced its pioneer session from Retrieved from ” https: This page was last edited on 30 Januaryat Views Read Edit View history. Workshops are held year-round consisting of speaker sessions, innovative games, competitions to enhance their competitive game and also train them by providing necessary resources for networking, consultancy and seed-funding.

From selling door to door detergent to ‘Sabki Pasand Nirma’ – Karsanbhai Patel’s incredible story

In AprilNirma University, was established by the first three institutions, under a special act passed by the Gujarat State Legislative Assembly. Soon, Patel quit his job nkrma decided to pursue this venture full time and take on the big players in the market.


Today, Sabki Pasand Nirma is a phrase that goes beyond lip service. Views Read Edit View history. Business Standard reports how during early 80s, when Nirma was struggling with sales, Karsanbhai came out with a brilliant plan to dry out the market of his products collecting all due credits. A quality product, Nirma was also the lowest-priced branded washing powder at the time and became a huge hit in Ahmedabad.

We take a look at the iconic objects that collectively defined the Indian experience from onwards. This page was last edited on 13 Februaryat However, analysts felt that Nirma would not be able to repeat its success story in the premium segment.

So, they continued to use soap bars. Retrieved 3 September Something he nlrma not risk. The retailers pleaded with Patel to resume the supply, and after a month, he obliged and flooded the markets with the product. Some products were successful, some not so much.

This huge network enabled Nirma to make its products available to the smallest village. Undeterred by the lack of a management degree, unafraid to go up against big names, and equipped only with a sharp business sense and a brilliant mind, Karsanbhai is a legend in the entrepreneurial fraternity, today.

Institute of Science, Nirma University ISNU offers a Master of Nrima programme in selected areas of biological sciences and provides broad training encompassing science, business, and ethics to students enabling them to explore wide career opportunities.


Institute of Technology, Nirma University | B Tech | M Tech| Admissions Open

Karsanbhai Patel, a chemist at the Gujarat Government’s Department of Mining and Geology manufactured phosphate free Synthetic Detergent Powder, and started selling it locally. Soon, he launched toilet soaps, beauty soaps, shampoos and toothpaste. Nirma University is a statutory university established under a state act. Inthe Institute of Diploma was established to offer multidisciplinary diploma programmes in Engineering. Thereafter, inthe Institute of Management was established. ByNirma washing powder had become one of the most popular, household detergents in many parts of the country.

AhmedabadGujaratIndia. For about a month, customers kept watching the advertisement, but when they would head out to purchase the washing powder, they would return norma empty-handed. However, Nirma realized nidma it would have to launch products for the upper end of the market to retain its middle class consumers who would graduate to the upper end. You may also like: July Learn how and when to remove this template message.

A concept taken up the university to nitma the hidden potential for entrepreneurial development in the students. In the institute started functioning in new nidma.